Out-of-home media advertising is focused on marketing to consumers when they are "on the go" in public places, in transit, waiting (such as in a medical office), and/or in specific commercial locations (such as in a retail venue). OOH advertising formats fall into four main categories: billboards, street, roads, highways, transit, and alternative for Mumbai, Navi Mumbai and Thane region only.
People are spending more and more time out of their homes while they are working, shopping or socialising and it's becoming increasingly difficult for brands to engage with them. Outdoor advertising allows advertisers to enjoy extended engagement with audiences in ways other mediums simply cannot match. Thanks to technological advancements and an increasing ownership of smart devices, people can act instantly on advertising messages making Outdoor more relevant and meaningful now than it has ever been.
Outdoor advertising offers the perfect solution to reach these busy audiences while they are on the move. Unlike TV, radio or print, outdoor is media that cannot be turned off or put down. Viewers cannot fast forward through an outdoor ad as it moves through their environment or they enter the viewing range of strategically placed displays - like billboards. With TV, radio, print and the Internet, consumers have the ability to change the channel, fast forward, turn the page (or miss the page!) or close the browser window.
Outdoor is possibly the last place where consumers do not control the ad space. This gives advertisers unprecedented control over how and where an ad is seen. Outdoor is GIVING advertisers more control over their ad space through its unprecedented offering of different media options. This at a time when other ad media are offering advertisers less control !
2. It's accountable :
Through audience measurement surveys we can pinpoint how many people are likely to see our Advertisement.
3. It's innovative :
Continual investment in innovation has made Outdoor a constantly evolving medium, offering new and exciting ways to engage audiences.
4. It's complementary :
Outdoor advertising works well with other media. It can form part of a broad media campaign to extend audience engagement and campaign reach.
5. It's consumer friendly
Outdoor advertising fits in with consumers' lives. It's a non-intrusive medium that catches audiences when they're open to a welcome distraction, such as during mundane journeys.
6. It's interactive
Developments in technology have made Outdoor advertising an ideal platform for interactivity. This creates deeper engagement with audiences and provides advertisers with a new direct marketing channel.
7. It's broadcast
Outdoor advertising delivers rapid brand awareness for advertisers in a cost effective way.
8. It's diverse
Outdoor advertising reaches a diverse audience through a range of different formats & environments.